Culture: Aren't We a Bright Lot, Though?

Yesterday TLS was watching "The Family Feud," and from the next room, this is what I heard:

HOST: Name something a man making a deal with the devil might ask for.

FAMILY MEMBER #1: Money!

HOST: Let's see if "Money" is up there. Yes! It's the number-one answer! On to you, Harold. Name something a man making a deal with the devil might ask for.

FAMILY MEMBER #2: Greed!

REST OF THE FAMILY: Good answer! Good answer!